Your supporters can't give if they don't know you're participating.
Social media is one of the most powerful (and free!) tools you have to build excitement, tell your story, and inspire people to give during Give More 24! But knowing what to post, when to post, and how to stand out can feel overwhelming.
Join us for our upcoming Give More 24! Workshop: Building Your Social Media Strategy, led by Lacey Faught, CEO and Social Media Expert at Spry, and Derick Lock, Creative Director and Managing Partner at Blue Blazes. Together, they'll share practical strategies, creative ideas, and real-world insights to help your organization create engaging content, grow your reach, and inspire more giving during this year's campaign. You'll also learn how to evaluate your organization's brand readiness through a guided brand audit, ensuring your messaging, visuals, and voice are aligned with your organization's brand before you launch your campaign.
We'll cover:
- Building a simple content plan that doesn't take hours to create
- Conducting a brand audit to ensure your organization's messaging, visuals, and voice are campaign-ready
- What to post before, during, and after Give More 24!
- Creating engaging content that encourages shares and donations
- Tips for photos, videos, and storytelling
- When (and when not) to spend money on social media advertising to maximize your Give More 24! results
- Ways to expand your reach and activate your supporters
Whether you have a full communications team or you're managing your organization's social media yourself, you'll leave with ideas, tools, and a strategy you can put into action immediately for this year's Give More 24! campaign.