PRESENTED BY COLUMBIA CREDIT UNION
Who Are You Really For?
A Customer Journey & Strategic Alignment Workshop
Before refining your marketing or launching your next initiative, there’s a more important question to answer: Who are you actually built to serve?
This interactive workshop, led by Jen Coyne, Co-Founder & CEO of The PEAK Fleet, invites small and mid-sized business professionals to step back and examine their business through the lens of the customer journey. This isn’t a marketing class. It’s a strategic clarity session designed to sharpen your alignment, strengthen your positioning, and help you make smarter decisions about who you serve and how you serve them.
During this session, you’ll explore:
- How to clearly define who your true customer is and who they are not
- Why understanding the problem your customer is trying to solve matters more than leading with your product
- How clarity saves time, energy, and marketing dollars
- The difference between clients, partners, and stakeholders and how each strengthens your ecosystem
- How an integrated supply chain mindset can shift you from competing to collaborating
- Why revisiting this exercise regularly keeps your business focused and sustainable
You’ll walk away with practical tools and a refined customer lens you can put to work right away, strengthening your marketing, sharpening your sales conversations, and improving how you connect with the people who matter most to your business.
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